In our mother tongue, we are able to formulate our ideas, adapt our tone and even use humour. However, even though many of us speak a second language, we are often far from being able to demonstrate such agility in a foreign jargon. That’s where translators come in.

As you have probably gathered by now, translating is much more than transposing words from one language to another. It’s about conveying a message, with all its nuances, to ensure that the exchange is not only fluid and clear, but above all authentic. The main objective is to respect the intentions of the target audience, the essence of the source text and its cultural context.

Now, you might argue: ‘Yes, but artificial intelligence is capable of doing the same job more quickly without costing me a penny’. Of course, you’re right. In many cases, the results provided by AI are very good. In fact, it all depends on your expectations: if you need a literal translation with very little at stake, you can just write a prompt. On the other hand, if you are dealing with confidential documents or large-scale advertising campaigns, it is strongly recommended that you seek the help of a specialist.